The Jayco Herald Sun Tour is Australia’s oldest professional stage race. It is one of Australia’s heritage sporting events, supported and revered by generations of Victorians. For more than sixty years, the ‘SunTour’ has captured the attenion of sports fans throughout Victoria. Riders from around the world compete in the Tour, with a long and distinguished list of past winners, and an honour role that includes Tour de France Champions Chris Froome and Sir Bradley Wiggins. The event provides a platform for upcoming Australian riders to race against the world’s best. The race is owned and backed by the Herald Sun newspaper, Australia’s largest daily and part of the global News Corp.

ClientNews CorpServicesCreative Direction, Web Design, UI & UX, Graphic DesignAgencySportsTGLinkhttp://www.heraldsuntour.com.au/

Project Overview

The Jayco Herald Sun Tour is Australia's oldest professional stage race drawing top talent from all around the world. The goal was to deliver a digital experience that was both functional and rewarding, provide synergy with other News Corp products, reflecting the organisation’s desire for innovation in the digital space.

The Challenge

With multiple needs across departments, our challenge was to create a super flexible platform that could keep up with the constantly evolving annual event, including integrations with multiple third party data sources, promoting fan engagement, boosting commercial value for partners and product synergy opportunities.

NEWS

TOUR TRACKER

TEAMS

VIDEOS

PHOTOS

ADVERTISE

HONOUR ROLL

SOCIAL HUB

The Solution

Working with third party data sources, we integrated a tour tracker to boost fan engagement and integrated Herald Sun news feed to boost subscriptions. Using a panel design approach, we generated multiple layouts to boost value for commercial partners and provide sponsored content opportunities.