GIANTS Recruits is a free program for all juniors aged between 5-12 years. When you join GIANTS Recruits you receive a very special Recruits membership including access to the GIANTS Recruits website including all the locked games, activities and fun. free entry into four home GIANTS games in 2019*. GIANTS Recruits can even take the rest of the family with them, a personalised GIANTS Recruits Membership card, exclusive giveaways at selected GIANTS home games, text message or email from GMAN & Gigi on your birthday and Invitations to attend GIANT Recruits AFL clinics for a reduced price.
ClientGWS GiantsServicesCreative Direction, Web Design, UI & UX, Graphic DesignAgencySportsTGLinkgiantsrecruits.com.au
Project Overview
GWS Giants deployed a recruitment program targeting parents and youths between 5-12 years old to engage with the brand with no barrier of entry. They required a digital experience that will facilitate the recruitment and provide multiple online touch-points driving the user to real world action by attending Giants Recruits AFL clinics.
The Challenge
Create a website that has fun interactive activities for youths between 5-12 years old, provides a members area for parents and children, calendar of events at Giants Recruits AFL clinics, educational resources to learn the game and redeem your free match day tickets online.
REGISTRATION
CALENDAR
GAMES
VIDEOS
QUIZES
FIND A CLUB
BIOGRAPHIES
PLAYER CARDS
REDEEM TICKETS
PARTICLES
The Solution
Using rich media and stunning visual assets, we created a fully-responsive website for desktop, tablet and mobile that inspires potential members to register to receive access to games, quizzes, and interactive activities. We integrated with Ticketmaster API to add the functionality to redeem tickets, McAfee Secure for security certification and integrated Telstra Media header fulfilling GWS Giants commercial requirements.
Registration
GIANTS Recruits Membership
Calendar
View Upcoming & Past Events
Games
Fun Activities and Games
Videos
Exclusive Videos for Members
Quizzes
Try Some Brain Training
Find a Club
Play AFL
Biographies
Get to Know the Giants
Player Cards
Make Your Own Player Cards
Redeem Tickets
Free Tickets for Selected Home Games
Particles
Confetti Background Effect
See the Pen confetti by Raymond G McCord (@slow_izzm) on CodePen.
The Prototype
Preview the high-fidelity prototypes that look and work exactly like a real website and watch short video demos demonstrating website usability and functionality.
Videos
Let's Get Creative!
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